CASE STUDY: Find Unlimited 2019
BLOCKv partners with Vodafone, Verizon Media and WPP to launch an award winning Augmented Reality Vatom-powered game #FindUnlimited
BLOCKv joined forces with Vodafone, Verizon Media and WPP to launch an exciting Augmented Reality game for Vodafone, giving users the chance to win over a 1,000 Apple prizes. The game called ‘#FindUnlimited’ used Vatom-powered technology to create a gamified treasure hunt around London.
Vodafone’s #Find Unlimited campaign utilised BLOCKv’s blockchain-based user interface (facilitated by its cryptocurrency “V” [VEE]) to create an interactive AR experience to celebrate the launch of the new iPhone 11. From Monday 23rd September to Friday 27th September 2019 anyone could join the experience but only registered users based in London were able to play ‘#FindUnlimited’ and have the chance to win exciting prizes that were up for grab. Each day Vodafone geo-dropped a brand-new iPhone 11 as a prize Vatom, alongside over 1,000 other top tech prizes – AirPods, iPads, Apple TVs and more.
Users were instructed to hunt for Vatom tech prizes across central London that will be dropped in six different ‘high-foot-fall’ locations for 2 hours (12 pm – 2 pm) every day. With the #Find Unlimited map viewer on their smartphone, users could find the prize drop locations and capture the Vatoms in Augmented Reality to reveal if they won. Registered users had the privilege of getting a locked clue on the whereabouts of the prize drop locations every day in advance. To unlock the clue and find the prize locations users were encouraged to share it on social media. Each Apple prize was a unique and scarce digital object (NFT) linked to the Blockchain.
For the 5 days the campaign was live, we saw over 23,000 registered users running around London collecting 14,000 prizes worth £50k. The campaign even trended on Twitter ahead of the Rugby World Cup on an England match-day. Off the back of the campaign, Vodafone’s spontaneous brand awareness increased 14%. We certainly caught the attention of tech savvy Londoners, with users spending 145 days worth of brand engagement (dwell time) in that 5 day period.
BLOCKv technology helped create a new level of interactive engagement for people across the capital during the #FindUnlimited campaign. The campaign demonstrates the engaging capabilities of non-fungible tokens (NFTs) and how Augmented Reality can be used to create unique and enriching gamification.
For further information on how to play please visit: www.findunlimited.co.uk
